Social media, the Batman and my first byline.

The trailer for The Dark Knight Rises was released on Monday.  It's probably one of the most hyped films I've ever not seen yet.  Everyone's been going on about it.  So I thought I'd write a little piece on this with my thoughts on how social media could be changing the game for filmmakers and marketers.  I got it published on the STV Entertainment website with my first ever byline.

Without getting too self-critical, it is a little conjectural and verbose.  On the positive side, I felt like I was sharing some decent ideas and writing for a large readership was an enlightening challenge.

Here it is:

The article.

Comments welcome.